Consumer behavior Samenvattingen, Aantekeningen en Examens

Hereby I present my summary to the Consumer behavior and branding field, the summary is described in English and contains many large pictures.

Summary Consumer Behaviour a European Outlook

I summarised all relevant chapters of the course book 'Consumer Behaviour 6th edition' by Hoyer, Maclnnis & Pieters and added my notes from the weekly lectures. The document is structured by week and session, so very easy to follow.

With this summary, I passed my first-year marketing exam. My classmates called this the "marketing exam bible" as it helped a lot of people through the exam period. The summary contains tables, as well as the most important terms and explanations in italics and bold for a clearer view. The summary contains only the chapters of the exam requirement. Enjoy reading, learning and good luck with your exam!

Let op: bevat niet alle hoofdstukken van het boek, en bevat powerpoint slides over Branding.

Samenvatting van het hele boek! Zal zeker helpen bij het behalen van je tentamen.

Engelsboek consumer behaviour vertalld en toetsgericht samengevat. HES materiaal